About
Hola! My name is Lizeth, and I am a digital content strategist with a passion for user experience (UX). As a content strategist, my primary goal is to create content that connects with users and helps them achieve their goals. Whether I am developing a content strategy for a website or social media platform. I always keep the user at the forefront of my mind. I believe that content and UX go hand-in-hand. By understanding how users interact with digital interfaces, I can create content that is both engaging and effective. I am skilled in conducting user research, creating user personas, and developing content that meets the needs of different audience segments. In addition to my work as a content strategist, I am also passionate about staying up-to-date with the latest design trends and technologies. I am committed to continuous learning and growth, and I am always looking for new ways to improve my skills and stay ahead of the curve. Thank you for taking the time to learn a little bit about me and my work. I am excited to connect with you and discuss how I can help take your digital content to the next level!
Digital Content Strategist & Web Producer
Tech-savvy content strategist merging creativity with data precision for impactful digital experiences.
- City: New Mexico, USA
- Degree: Bachelor of Science, Technical Communication (2022)
Welcome to my UX Experience Portfolio repository! This space provides an overview of my skills, projects, and achievements in the field of user experience. Below, you'll find information about my core competencies, education, and technical skills.
Skills
Summary
Lizeth Anaya-Ojeda
Innovative and deadline-driven Content Strategist with two years of experience researching and developing user-centered marketing material from initial concept to final, polished deliverable.
Education
Bachelor of Science in Technical Communication
2018 - 2022
New Mexico Tech, Socorro, NM
Professional Experience
Associate Digital Content Strategist
2022 - 2023
Dataminr, New York, NY
- Managed 10 website updates, including leading the creation of 5 landing pages and the optimization of 3 product pages, resulting in an improvement in webpage navigation.
- Identified and implemented growth strategies that led to an increase in website visitor metrics. Created and delivered comprehensive weekly and monthly reports on web metrics and digital performance to track progress and drive data-informed decision-making.
- Led a tech stack review, resulting in the successful procurement of upgraded digital asset management software. Supported the agency evaluation process, resulting in the selection of the most suitable technology solutions.
Marketing Communications Intern
2021 - 2022
Dataminr, New York, NY
- Collaborated with the VP of Diversity, Equity, and Inclusion to launch a targeted social media program, resulting in a record-breaking 50% increase in applications for Dataminr's internship program across various disciplines.
- Led the development of Dataminr's social editorial calendar, overseeing the creation and tracking of 20+ marketing campaigns. This contributed to a 40% growth in social media followers.
- Managed and curated social media accounts on LinkedIn, Instagram, and Twitter, generating 90+ social media posts using Canva.
Marketing Intern
Jun 2018 - Aug 2018
Flow Science Inc., Santa Fe, NM
- Translated crucial marketing materials from English to Spanish, enabling enhanced engagement with Spanish-speaking customers in the Latin American region. This contributed to an increase in customer reach and improved brand perception in the target market.
- Optimized software user content to increase visibility and conversions; used Mailchimp, Wistia, WordPress, Hubspot, and Adobe Photoshop for content management.
- Recommended and consulted with clients on the most appropriate graphic design
- Collaborated closely with engineering and AI teams to conduct comprehensive research, enabling the advancement of large-scale language translations. This initiative improved the accuracy and efficiency of language translations across various software applications.
